Live Webinar May 13 2011
8:30 AM – 9:30 AM GMT / 4:30 am – 5:30 am EST
Duration: 1 Hour Credits: 1 PDU Cat C Free
Presented by: Marshall-James

More and more employers are reviewing their approach to employee communications and to how they can secure higher levels of employee engagement.

This is being driven by the increasing pressures being faced by those employers, who are finding they need to fundamentally change the relationship they have with their workforces.

In this webinar we draw on our experience to look at:

• some of the key drivers of a shift to strategic communications
• how a long term communication strategy can be drawn up
• how senior team ‘buy in’ can be obtained and possible objections dealt with,
• how an organizations capability and readiness can be assessed
• how strategic communications support wider engagement strategies
• the need to align internal and external communication plans

We will also look at how a strategy can be brought to life.

This will include a wide range of topic areas which will include:

• leadership
• management capability
• the role of ‘trust’ and where it fits with effective communication
• knowing the audience
• building a communication plan
• aligning communication channels and media

This Covers: PMBOK Reference

Process Groups: Executing

Knowledge Areas: 9 – Human Resources 10 – Communication

• 9.3 Develop Project Team
• 9.4 Manage Project Team
• 10.2 Plan Communications
• 10.4 Manage Stakeholders Expectations

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click here to register for this opportunity.