How to Change Hearts, Minds and Actions:
Guy Kawasaki Speaks on Enchantment
Webinar and Book
Posted by
EdmontonPM
Jun 23
Live Webinar – June 28th , 2011 12:00 PM EST
Offered by: Go to Meeting Corporate 1 Category C PDU
This is a 1 hour seminar and attendees can claim 1 PDU for participating.
Earn Up To 7 Category C PDUs for Reading – Enchantment (See Below)
Hear Guy Kawasaki (LinkedIn profile), co-founder of Alltop.com and founding partner at Garage Technology Ventures, explain how enchantment enables you to influence people’s hearts, minds and actions to bring about voluntary, enduring and delightful change.
Guy Kawasaki is a Silicon Valley venture capitalist(@GuyKawasaki), and was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Guy is a Co-founder of Alltop (@Alltop) former chief evangelist of Apple and author of 10 books including his latest Enchantment: The Art of Changing Hearts, Minds, and Actions.
Attendees will learn how to:
- Know when enchantment is necessary.
- Achieve likability and trustworthiness.
- Overcome resistance.
- Enchant your boss and people who work for you.
*Bonus! 125 lucky webinar attendees will receive Guy Kawasaki’s new book Enchantment: The Art of Changing Hearts, Minds, and Actions.
Click here to register for How to Change Hearts, Minds and Actions.
Earn Up To 7 Category C PDUs for Reading – Enchantment
Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.
The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.
Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too.
If you want to change the world — or even part of the world, this book is for you.
For an extensive list of reviews of the book click here.
This Book Covers: PMBOK Reference
Process Groups: Executing
Knowledge Areas: 4- Integration 9 – Human Resources 10 – Communication
- 4.3 Direct and Monitor Project Execution
- 9.2 Acquire Project Team
- 9.3 Develop Project Team
- 9.4 Manage Project Team
- 10.2 Plan Communications
- 10.4 Manage Stakeholders Expectations
As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’
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