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Live Webinar July 27 2011 – 12:00 pm – 1:00 pm EST
Duration: 1 hour webinar Credits: 1 PDU Category C Free
Sponsored by American Management Association (REP 1294)
Presented by: Jeanne Liedtka and Tim Ogilvie
Although the AMA is an REP this opportunity may not have a course number Contact the AMA for further information.

How Thinking Like a Designer Can Solve Business Challenges

Leaders are always wondering what steps they need to take in their organization, department or business unit to actually deliver innovation.

The essence of this challenge is turning abstract ideas into tangible applications that can drive business growth.

This Webcast offers insight into “design thinking”that provides a different way to analyze and solve complex growth challenges.

What you’ll discover is a systematic approach to problem solving built upon four questions:

  1. What is?
  2. What if?
  3. What wows?
  4. What works?

What You Will Learn: You will discover how to innovate quickly for business growth when you have to create new products or implement projects. This includes tips on the mindset, techniques, and vocabulary of design thinking, including:

  • Telling a human-centered story to arouse passions
  • Making the words “by when?” part of every conversation
  • Agreeing on a fast decision-making model: who decides and when do they decide, using what criteria?
  • Sharing your ideas when they are just “good enough” and have the courage to look foolish
  • Letting others validate your ideas
  • Speaking the truth about failures and what was learned

Join us as we unlock the mysterious connection between design and growth, exploring how to exploit design’s exciting potential. While attending this program is free, reservations are required.

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden. She is the coauthor of The Catalyst: How You Can Become an Extraordinary Growth Leader and her latest, Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing).

Tim Ogilvie is cofounder and CEO of Peer Insight, an innovation strategy consulting firm based in Washington, D.C. In the mid-1990s, he founded and led the global benchmarking practice for Price Waterhouse and subsequently became a partner of Kaiser Associates, the global strategy consultancy, and cofounder of Brivo Systems, a Web-based security and access control provider. He is a coauthor ofDesigning for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing).

Click to register for Ten Steps for Innovating with Speed