Live Webinar – August 10, 12:00-1:00 PM EDT
Offered by ASPE (REP 2161) 1 Category A PDU Free
This is a 1 hour seminar and attendees will be awarded 1 PDU for participating.

QR codes have been spreading across marketing campaigns and popping up all around us, so much so that even the USPS is offering a discount for using them in direct mail pieces.

With the emergence of the “Now Generation” and the rapidly growing use of smart phones and tablets, QR codes are bridging the chasm between traditional and electronic marketing offering a unique, fast and easy way to access information at your fingertips.

Providing instant gratification to the consumer with little effort, QR codes are effectively changing how consumers interact with companies. Gone are the days of marketers placing URLs on direct marketing pieces with the hope that even a minimal number of consumers take the time to go to a PC, type in the address, and visit their website, Facebook page, etc. No matter where you are or what you’re doing, with a smartphone you can instantly go from looking at a poster or piece of mail straight to a web page, or even dialing a number when a QR code is scanned.

In this web seminar, you will learn:

• What a QR code is and how it works
• How to create a QR code
• Benefits of using QR codes
• Examples of QR codes in marketing campaigns
• Tracking the use of your QR codes
• What is the USPS QR code discount
• Best Practices for using QR codes

You will leave this web seminar knowing what a QR code is and how to effectively integrate QR codes into your marketing campaigns.

Presenter: Katie Cothran

Click to register for Integrating QR Codes Into Your Marketing Campaigns