In his newest book Drive: The Surprising Truth About What Motivates Us Daniel Pink proves everything we think we know about what motivates us is wrong. He pits the latest scientific discoveries about the mind against the outmoded wisdom that claims people can only be motivated by the hope of gain and the fear of loss.

Daniel Pink cites a dizzying number of studies revealing that
Carrot & Stick can actually SIGNIFICANTLY REDUCE the ABILITY
of Workers to Produce Creative Solutions to Problems.

What motivates us once our basic survival needs are met is the ability to grow and develop, to realize our fullest potential. Case studies of Google’s 20 percent time (in which employees work on projects of their choosing one full day each week) and Best Buy’s Results Only Work Environment (in which employees can work whenever and however they choose—as long as they meet specific goals) demonstrate growing endorsement for this approach. A series of appendixes include further reading and tips on applying this method to businesses, fitness and child-rearing. Drawing on research in psychology, economics and sociology, Pink’s analysis—and new model—of motivation offers tremendous insight into our deepest nature.

Attend the webinar to learn:

• Why our thinking about motivation is upside down
• How motivation built on autonomy, mastery and purpose is a more effective path to high performance
• 3 smart tips for individuals who want to awaken their own motivation
• 3 actionable tips for managers who want to apply these principles to their workplace