Live Webinar December 7, 2011 – 12:00 pm – 1:00 pm EDT
Duration: 1 hour webinar Credits: 1 PDU Category C – Free PDU
Sponsored by American Management Association (REP 1294)
Presented by: Mark Smith
Although the AMA is an REP this opportunity may not have a course number Contact the AMA for further information.

Manage the Fire Hose of Data Before You Drown

Information is essential to making intelligent decisions, but more often than not, it simply overwhelms us. To complicate this further the sheer volume of data isn’t the only thing changing—today’s data no longer streams through the same channels.

The question isn’t how to stop the fire hose of data but to find the truly essential nuggets of information and use them with confidence.

In this webcast you’ll discover that the solution to the problem involves knowing the right questions to ask at the right time. Asking smarter questions exposes new information, points you to connections between seemingly unrelated facts and changes the dialogue you have with your colleagues.

What You Will Learn:

Join the AMA to learn practical thinking you can apply immediately to leap frog the whole notion of swimming in data by turning facts and figures into business learning.

Through case studies from over a dozen household brand names as well as the authors’ direct experience at Microsoft, IBM and American Express see how their framework can have a dramatic impact.

By the end of this presentation, you will learn to simply and quickly amplify your decision making and separate the signal from the noise.

Presenters:

Christopher Frank (LinkedIn profile) is the coauthor ofthe bestseller Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information and the vice president of business-to-business and communications research at American Express. He is responsible for advertising, brand, and business-to-business research. Prior to joining American Express, Frank spent ten years at Microsoft, as senior director of corporate research. He has won industry awards for his accomplishments in analyzing the swing voter consumer, developing a framework for effective branding, and building a social media measurement system.

Paul Magnone (LinkedIn profile) is vice president of business development strategic alliances at Openet Telecom, and also the coauthor ofthe bestseller Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information. He is responsible for executive leadership of Openet’s global partner initiatives. Prior, he was a senior leader at IBM for 21 years driving growth programs including the launch of four new global consulting businesses.

PDU Category C documentation details:

Process Groups: Executing

Knowledge Areas: 9 – Human Resources

• 9.4 Manage Project Team

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience (include the weblinks) and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Making Smarter Decisions Without Drowning in Information