Live Webinar
Monday, April 23, 2012 8:30 PM – 9:30 PM EDT
Tuesday, April 24, 2012 10:30 AM – 11:30 AM AEST (Australia)
Duration: 1 Hour Credits: 1 Category C PDU – Free PDU
Presented by: Anzi Coaching

Prudent business owners usually have systems in place to manage the big ticket items in their business including taxation, marketing, industrial relations, accounting and finance. Equally, cashflow management gets a lot of attention in well-run organizations. This ensures the business remains viable. Right?

Not quite. Time-poor business owners often overlook assets which are not obvious; the intangible assets or intellectual property (IP) that every business owns – things like branding, logos, innovative ways of solving problems, client lists, handbooks and even training manuals. Unless these are accounted for, a business could miss out on obtaining value from all its assets.

Presented by John Jenkins, (LinkedIn profile) Marketing Manager Vic/Tas for IP Australia, this session will leave you with a sound understanding of what IP is, its value to the business and how it can be managed to enhance business success. It will provide plenty of opportunity for discussion and to have your questions answered.

John will share and explain:

• The different types of intellectual property (IP)
• Where to find the intellectual property (IP) in a business
• Cost-effective options for protecting your intellectual property (IP)
• Where to get the help you need

Presenter: John Jenkins is IP Australia’s Vic/Tas Marketing Manager. As part of his role, John is responsible for raising awareness of intellectual property issues among the business and general community in Victoria and Tasmania. IP Australia administers Australia’s IP rights system including patents, trade marks, designs and plant breeder’s rights. IP Australia also undertakes programs to promote intellectual property and provide policy advice to government.

PDU Category C documentation details:

Process Groups: Planning

Knowledge Areas: 4 – Integration

• 4.1 Develop Project Charter
• 4.2 Develop Project Management Plan

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Mining For Gold: The Hidden Assets Every Business Owns