Live Webinar – April 25th 2012, 12:00-1:00 PM EDT
Offered by ASPE (REP 2161) 1 Category A PDU – Free PDU
This is a 1 hour seminar and attendees will be awarded 1 PDU for participating

For years now we have heard that content is king on the web. But how do you write good content for the web?

Writing for the web is a whole different skill, but you’re already 80% of the way there. The attention span on the web is approaching zero. You know your company, now you must also know your audience.

You have to know how to appeal to their needs and wants. You may have written some really solid, thought-provoking content that didn’t generate any engagement or traffic. Good content is useless if nobody ever sees it. Getting people to find your content is what makes good content great content!

In this seminar, Phil Buckley, (LinkedIn profile) Director of SEO at Virante and the organizer of the most successful SEO Meetup group in the United States, will discuss how to write for the web.

Phil will discuss how small changes can make a big difference when attempting to increase the findability of your content through proper search engine optimization. If you are writing content that is posted to the web, but are not a technical SEO professional this event is meant for you.

Copywriters are not the ones building the page or coding up the meta information, but there is a lot you can do to help optimize your content. Once you are “SEO aware” you will see everything differently, what was once a mystery will become clear and understandable.

Learning Objectives:

• Creating catchy and search engine friendly titles and headlines
• Choosing keywords
• Why you should be linking out
• Proper tagging
• Proper keyword usage

Presenter: Phil Buckley, Director of SEO at Virante

Click to register for Writing for the Web (aka How to get a 20% pay raise this year)