Live Webinar – May 2nd 2012, 12:00-1:00 PM EDT
Offered by ASPE (REP 2161) 1 Category A PDU – Free PDU
This is a 1 hour seminar and attendees will be awarded 1 PDU for participating

1. Today’s consumers are constantly on the go.
2. We are quickly becoming a society that depends heavily on mobile technology to deliver information to our fingertips in order to make split second decisions.
3. Mobile devices are quickly becoming the cornerstone of our mobilized society and directly impacting the way we communicate with each other.

For many of us, our mobile device has become our primary communication and commerce tool. When our world sees a paradigm shift in technology or communication, marketing strategy changes. We need to be ready to change with it. The statistics are staggering and you can’t afford to ignore them anymore as a marketing professional in today’s business world.

• Of the world’s 4 billion mobile phones, 1 billion are smart phones and 3 billion are SMS enabled
• By 2014, mobile internet usage will overtake desktop internet usage
• 50% of all local searches are performed while using a mobile device
• 86% of mobile users are using their devices while watching TV
• Women 35-54 are the most active group in mobile socialization

With these numbers, it’s imperative that we quickly find a way to aggregate mobile marketing into our overall internet marketing strategies. This web seminar will introduce you to some of the possibilities of mobile marketing and how to embrace this change. We will review a detailed description of mobile marketing and explore key elements that increase views, subscriptions and ultimately revenue.

Learning Objectives:

• The basics of mobile devices and the networks they are on
• About buyer behavior on mobile devices
• The 3 main types of mobile marketing
• The secrets of text messaging in mobile marketing campaigns
• An introduction in advertising on a small screen
• And more

Presenters: Jeremy Smith (LinkedIn profile), ASPE-ROI Instructor and Social Media Authority

Click to register for Possibilities of Mobile Marketing