Live Webinar -February 12h 2013, 12:00-1:00 PM EST
Offered by ASPE (REP 2161) 1 Category A PDU – Free PDU
Note: Although ASPE is an REP presentations may have to be recorded as a Cat C PDU Event – Contact Traci Lester Marketing Specialist at ASPE for more information

Profiling is often seen as an ugly word, and an even uglier activity. While true in the vast majority of context, profiling in marketing is not only necessary…it’s required.

Marketing profiling is a fundamental skill critical for marketing success. Customers will quickly come for you with their torches and pitchforks if you don’t send them timely and relevant messages. But how are you supposed to know who to send what?

Whether electronic or print, television or radio, marketing messages must be based on the audience being engaged. Do you sell lipstick in the sports section of the paper? Do you sell Budweiser in Golf Digest? The perfect message/campaign is doomed to fail if it does not reach the right people.

That is why David will be discussing the lost art of marketing profiling. Everywhere you turn these days, you are exposed to Internet marketing pundits putting less and less emphases on profiling. This web seminar will be a debate between the traditional profiling strategies of ASPE’s President, David Mantica versus the “new school” digital profiling strategies of ASPE’s VP of Marketing, JT Moore.

David will discuss:

• Behavioral-based marketing tactics
• Interest-based marketing tactics
• Profiling for traditional marketing channels
• Profiling for electronic marketing channels

Presenter: David Mantica (LinkedIn profile)  has more than 16 years of experience in business to business continuing education in executive, product management, marketing, and operations capacities. He has product managed the initiation, development and delivery of more than 300 instructor-led and live, online training courses, in software development life cycle, IT, telecommunications, finance, healthcare IT, and marketing industries. David was instrumental in the development and delivery of the training industry’s first voice over IP (VOIP)-enabled live, instructor-led training course for public consumption.

PDU Category C documentation details:

Process Groups: Executing
Knowledge Areas: 4- Integration 5 – Scope

• 4.1 Develop Project Charter
• 4.2 Develop Project Management Plan
• 4.3 Direct and Monitor Project Execution
• 5.2 Define Scope

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Profiling 101: The Lost Art