Live Webinar – March 12th 2013, 12:00-1:00 PM EST
Offered by ASPE (REP 2161) 1 Category A PDU – Free PDU
Note: Although ASPE is an REP presentations may have to be recorded as a Cat C PDU Event – Contact Traci Lester Marketing Specialist at ASPE for more information

In our society, technology continues to rapidly outpace our culture’s ability to keep pace. From the challenges of internet taxation to privacy concerns brought on by Facebook and Google, legal and ethical practices lag seriously behind the pace of the technology. The inherent necessary changes cause significant problems and challenges.

In this web seminar ASPE will discuss the legal and professional challenges brought about by internet marketing’s empowerment of personal brand development. It is astonishing how fast and effectively someone can gain near instant creditability when building and maintaining a personal brand. But with everything good comes a bad. The bad in this case revolves around employees. Contractors have no issues in this matter, however, with employees comes employment law and issues of work product ownership. Along with this come issues of loyalty and intent. Both these issues can put the employee in a precarious position.

ASPE will cover the issue of loyalty and intent when building a personal brand and will also discuss some basic legal precedents that are out there, such as how employment law and work product ownership can potentially increase the risk involved in personal brand development. Finally ASPE will look to the future and what may ultimately happen long term in this area.

In the end, both employees and employers need to understand that personal brand development is real. It is possible, but it involves risk to both parties.

Presenters : David Mantica (LinkedIn profile) – Katie Cothran – (LinkedIn profile) ASPE-ROI Product Manager

PDU Category C documentation details

Process Groups: Executing

Knowledge Areas: 9 – Human Resources

• 9.3 Develop Project Team

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Personal Brand Challenges – Loyalty and Legality