Live Webinar – March 14th 2013, 12:00-1:00 PM EDT
Offered by ASPE (REP 2161) 1 Category A PDU – Free PDU
Note: Although ASPE is an REP presentations may have to be recorded as a Cat C PDU Event – Contact Traci Lester Marketing Specialist at ASPE for more information

Innovation and creativity are business bingo words for sure. Even though they conjure up visions of verbose, empty-suite executives clamoring on and on, they are still critical. At the end of the day, your business grows by entering new markets, adding new products and reacting to changes that impact your products or customers. All which are empowered and amplified by innovation and creativity.

A product portfolio is like a well. The deeper you have to go to find interested customers, the more expensive it gets, and the more work you have to put in to getting business. So if you can find new products or quickly locate new customers, you continue to get the “richness” of margin and easy customers from the beginning stages of the well.

This session pulls information from multiple sources including, The Difference by Scott Page, Wisdom of Crowds by Jim Surdoweiki, Innovation at the Verge by Joel Barker, Product Management Strategy by Rebecca Henderson, The Agile Manifesto and the Edison Product Factory to provide pragmatic models and interesting new ways to help you find new products or customers through innovation and creativity.

Presentation Agenda:

• Innovation and product development theory
• Moving from theory to reality
• Identity vs. cognitive diversity
• Team dysfunctions
• Agile Manifesto tied to innovation and creativity
• The Verge and how to embrace change
• Testing multiple small ideas
• Putting it all together

Presenter:David Mantica (LinkedIn profile) – David has more than 16 years of experience in business to business continuing education in executive, product management, marketing, and operations capacities. He has product managed the initiation, development and delivery of more than 300 instructor-led and live, online training courses, in software development life cycle, IT, telecommunications, finance, healthcare IT, and marketing industries.

Click to register for Product Theory: Real-World Innovation and Creativity Enablement