Live Webinar – April 2nd 2013, 12:00-1:00 PM EDT
Offered by ASPE (REP 2161) 1 Category A PDU – Free PDU
Note: Although ASPE is an REP presentations may have to be recorded as a Cat C PDU Event – Contact Traci Lester Marketing Specialist at ASPE for more information

If you are in business, you must grow in order to evolve. Growth enables you to increase income and profits and allows you to evolve to ensure long term survival. Wanting to grow is easy, doing it is difficult. There are assumptions that drive your strategies and tactics. Those assumptions are the foundation of your failure or success.

In this web seminar, learn how to look at your business in a way to find opportunities. Use problem solving techniques to find opportunities. Learn how to better understand the market segments you serve, the business problems you solve, industry trends and competitive differentiation.

With this understanding Mike will introduce methodologies to construct a forward thinking business model that will serve as the platform for a fresh value proposition, corporate branding and messaging and a sales and marketing strategy that will win in the market place.

History has proven that doing things the same old way
Delivers the same old results

This seminar will introduce ways to look at your business with a new set of optics. This new fresh view of your business and supporting business plan will enable your organization to cross the chasm from good product to great company.

Learning Objectives:

• Unique problem solving techniques
• Competitive differentiation strategies
• Developing strong actionable market segments
• Creating a meaningful defensible value proposition
• Go to market strategy alignment

Presenter: Mike Shook (LinkedIn profile)

PDU Category C documentation details:

Process Groups: Planning

Knowledge Areas: 4 – Integration 5 – Scope

• 4.1 Develop Project Charter
• 4.2 Develop Project Management Plan
• 5.3 Define Scope
• 9.4 Manage Project Team

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Growth Enablers: Learn Critical Best Practices