Designing Products that Help Users Change Their Behavior
Posted by EdmontonPMAug 1
Live Webinar August 7th, 2013 1:00 PM – 2:00 PM EDT
Duration: 1 Hour Credits: 1 PDU Category C Free
Presented by : O’Reilly® Webcasts
In this webcast Steve will talk about how to apply the recent explosion of research on decision making and behavioral economics to the practical problems of designing software products.
In this webcast you will learn:
- A quick overview of how the mind makes decisions about what to do next (and when it’s on autopilot)
- A step-by-step approach to designing products that help people change their daily behavior (from exercising to checking email)
- Guidance on how to integrate explicit behavioral goals into existing product development, UX, engineering, and QC processes
- Techniques for quickly assessing the behavioral bottlenecks in an application that block its effectiveness
Presenter: Steve Wendel (LinkedIn profile) is the Principal Scientist at HelloWallet, where they develop products that help people take control of their finances. He runs experiments at HelloWallet, providing behavioral feedback on application design. He’s a behavioral social scientist by training, and is fascinated with the rapidly growing experimental evidence on how we humans make decisions. He blogs regularly about product design at actiondesign.hellowallet.com.
PDU Category C (PMBOK 5) documentation details:
Process Groups: Initiating, Planning
Knowledge Areas: 4 – Integration 5 – Scope
- 4.2 Develop Project Management Plan
- 5.2 Collect Requirements
- 5.3 Define Scope
As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’
Click to register for Designing Products that Help Users Change Their Behavior
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