Live Webinar Sept 27th, 2013 1:00 PM – 2:00 PM EDT
Duration: 1 Hour Credits: 1 PDU Category C Free
Presented by : O’Reilly® Webcasts

In this interactive webcast presented by Stephen Wendel author of Designing for Behavior Change, he will talk about the business of behavior change: what it means for companies to design products that help users change their daily behavior and routines.

From this webcast you will learn:

• How to discover the right behavior to change – generating product ideas and evaluating them for their beneficial impact for users and for the company or NGO
• Clarifying the target outcome, actor, and action – how to get everyone on the same page and avoid disagreements down the line
• Sustainable business models for building behavior change products
• Ways to build relationships and work together with behavioral economists and others to get additional expertise and insight

Steve will also preview a set of worksheets that companies and NGOs can use to start the process of designing for behavior change.

Presenter: Steve Wendel (LinkedIn profile) is the Principal Scientist at HelloWallet. Steve is a behavioral social scientist by training, and works with behavior economists and psychologists to conduct research on behavior change, especially around savings and spending behavior. Steve is author of Designing for Behavior Change for O’Reilly, which gives step by by instructions for designers and product managers on how to develop products that help users change their daily behavior – from exercising more to learning a new language.

About the Book: The impetus behind the book comes from his experiences at HelloWallet, which has confronted first-hand the frustrations and failures that come from the two most common approaches to behavior change: telling people what to do (without taking into account their psychology), and trying to directly apply the research literature (without focusing on the quality of the product itself).

PDU Category C (PMBOK 5) documentation details:

Process Groups: Initiating, Planning

Knowledge Areas: 4 – Integration 5 – Scope

• 4.2 Develop Project Management Plan
• 5.2 Collect Requirements
• 9.4 Manage Project Team
• 13.1 Identify Stakeholders
• 13.3 Manage Stakeholder Engagement

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for The Business of Behavior Change