Live Webinar October 8th, 2013, 9:00 am – 10:00 am EDT or
Live Webinar October 8th, 2013, 12:00 pm – 1:00 pm EDT
Duration:1 hour – Up to 1 Category C PDU – Free PDU
Hosted By: Gartner Webinars

Companies have more customer data,
Both structured & unstructured,
Than ever before.

Big data presents both challenges and opportunities to customer-centric strategies.

This presentation describes how companies can not only manage customer-related big data but also leverage customer analytics to identify customer patterns and insights and develop actionable customer opportunities.

Discussion Topics:

• Challenges and opportunities being created by the collision of big data and CRM
• How to acquire and manage big data to support customer-centric strategies
• How to leverage analytics to create actionable customer insights and opportunities

Presenters:

BillO’Kane, (LinkedIn profile) Research Director

KimberlyCollins, Research VP

PDU Category C (PMBOK 5) documentation details:

Process Groups: Planning Executing

Knowledge Areas: 4 – Integration 5 – Scope 6 – Time

• 5.2 Collect Requirements
• 5.3 Define Scope
• 13.1 Identify Stakeholders

As a Category C, ‘Self Directed Learning’, activity remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder.’

Click to register for Turning Big Data Into Actionable Customer Insights and Opportunities