Live Webinar December 3rd, 2013 1:00 PM – 2:00 PM EST
Duration: 1 Hour Credits: 1 PDU Category C Free
Presented by : O’Reilly® Webcasts

Victor Lombardi, (LinkedIn profile, Rosenfeld Media bio) author of the book Why We Fail: Real Stories and Practical Lessons from Experience Design Failures, spent the past two years researching websites and consumer electronics that were successfully launched and hailed as great designs, but failed unexpectedly when people used them, such as Google Wave, Pownce, and Microsoft’s Zune.

Victor found a set of distinct patterns of failure that we can use to identify the customer experience risk in our own products.

Victor will discuss:

• The difference between design and the customers’ experience
• Why understanding your customers’ experience is increasingly important
• Case studies of well-designed products with undesirable experiences
• Patterns of experience failure
• How we can avoid customer experience failure in our own work

Presenter: Victor Lombardi co-founded the Information Architecture Institute and the Overlap conference, and taught at the Parsons School of Design and the Pratt Institute. He’s also written a book, Why We Fail: Real Stories and Practical Lessons from Experience Design Failures.

PDU Category C (PMBOK 5) documentation details:

Process Groups: Initiating, Planning

Knowledge Areas: 4 – Integration 5 – Scope

• 4.2 Develop Project Management Plan
• 5.2 Collect Requirements
• 5.3 Define Scope

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Why We Fail: Learning from Experience Design Failures