Live Webinar Jan 29thth, 2014 1:00 PM – 2:00 PM EST
Duration: 1 Hour Credits: 1 PDU Category C Free
Presented by : O’Reilly® Webcasts

Have you heard about behavioral economics but aren’t sure how it applies to you?

Behavioral economics can help you understand your users and how to make your product more effective.

In this Webcast, Steve will start with the basics and move to practical techniques you can use in your product.

Here’s the idea:

• Learn about behavioral economics and its cousin, the psychology of judgment and decision-making
• See how it’s lessons are already being applied in consumer products from the Jawbone UP to Clocky (the rolling clock)
• Understand how habits fit in, and when they can smooth the path to action
• Find out how to identify behavioral obstacles your users face, and how to overcome them

This webcast talk led by Stephen Wendel is about how to help your users take action, using the best research out there on decision-making, and how it’s been applied in the real world. Don’t miss this informative event!

Presenter: Steve Wendel (LinkedIn profile) is the Principal Scientist at HelloWallet, where they develop products that help people take control of their finances. He runs experiments at HelloWallet, providing behavioral feedback on application design. He’s a behavioral social scientist by training, and is fascinated with the rapidly growing experimental evidence on how we humans make decisions. He blogs regularly about product design at actiondesign.hellowallet.com.

PDU Category C (PMBOK 5) documentation details:

Process Groups: Initiating, Planning

Knowledge Areas: 4 – Integration 5 – Scope

• 4.2 Develop Project Management Plan
• 5.2 Collect Requirements
• 5.3 Define Scope

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Behavioral Economics For Product Design 101