Live Webinar – March 26th 2014, 12:00-1:00 PM EDT
Offered by ASPE (REP 2161) 1 Category A PDU – Free PDU
Note: Although ASPE is an REP presentations may have to be recorded as a Cat C PDU Event – Contact Traci Lester Marketing Specialist at ASPE for more information

At its core, big data centers on a few basic principles. The first and possibly the most important is, changing the mindset in its entirety of how we “do” marketing.

Ultimately, this helps us propel value and improve the customer experience by relying on the facts that the data presents, versus a subjective or knee-jerk reaction. It also allows us to give the customer exactly what they are looking for, in the precise moment they are looking for it.

A somewhat simplistic approach is often clouded by too much data to consume, inconclusive decisions on core business metrics and just not knowing where to start.

Learning Objectives:

• What is big data and how to use it in your marketing department
• Where to start with big data and what it will mean to you
• Understanding the goals of big data and data driven marketing

If you have no understanding about big data or just don’t know where to start, this web seminar is for you. Get the facts about big data and learn the secrets to successfully using big data in your marketing endeavors.

PDU Category C (PMBOK 5) documentation details:

Process Groups: Planning Executing

Knowledge Areas: 4 – Integration 5 – Scope 6 – Time

• 4.1 Develop Project Charter
• 5.2 Collect Requirements
• 5.3 Define Scope
• 13.1 Identify Stakeholders

As a Category C, ‘Self Directed Learning’, activity remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder.’

Click to register for How Big Data is Changing the Marketing Mindset