Live Webinar May 8th, 2014 1:00 PM – 2:00 PM EDT
Duration: 1 Hour Credits: 1 PDU Category C Free
Presented by : O’Reilly Webcasts

Congratulations, you’re getting users to come to your site or download your product! Now you just need to figure out why they’re leaving without becoming real users.

In this webcast, Laura Klein author of UX for Lean Startups will explain the three ways your product may be failing to convert visitors into users or users into customers.

By improving your real conversion rate, you’ll grow your product faster and more cheaply, because you won’t be wasting time and money acquiring users who will never deliver value to your company.

Presenter: Laura Klein (LinkedIn profile  @lauraklein)  author of UX for Lean Startups: Faster, Smarter User Experience Research and Design has spent years as an engineer and designer. Laura helps lean startups learn more about their customers so that they can build better products faster. Her popular design blog, Users Know, teaches product owners exactly what they need to know to do just enough research and design. Laura offers consulting and training in Lean UX for startups and large companies.

PDU Category C (PMBOK 5) documentation details:

Process Groups: Planning Executing

Knowledge Areas: 4 – Integration 5 – Scope

• 4.2 Develop Project Charter
• 5.2 Collect Requirements
• 5,3 Define Scope
• 11.2 Identify Risks
• 11.5 Plan Risk Responses

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for The Three Reasons Users Don’t Convert