Live Webinar August 13th, 2014, 10:00 am – 11:00 am  EDT or
Live Webinar August 13th, 2014, 1:00 pm – 2:00 pm  EDT
Duration:1 hour Webcast – Up to 1 Category C PDU – Free PDU
Hosted By: Gartner Webinars

Audiences are inundated by pleas for their attention. As a marketer, the onus is on you to earn it.

This requires sustaining engagement over time through stories that will leave a lasting impression.

This webinar explores storytelling and content marketing practices adopted by the best digital marketers.

Discussion Topics:

• What makes any story memorable
• What new tools marketers are using to not just tell stories, but to involve customers in their stories
• The role of content marketing in digital storytelling

Presenters:   Richard Fouts (Gartner bio) and Jake Sorofman (Gartner bio, LinkedIn profile)

PDU Category C (PMBOK 5) documentation details:
Process Groups: Planning
Knowledge Areas: 4 – Integration 5 – Scope

• 4.1 Develop Project Charter
• 4.2 Develop Project Management Plan
• 5.2 Collect Requirements
• 5.3 Define Scope

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Digital Storytelling and Content Marketing