Live Webinar August 19th, 2014 11:00 am – 12:00 pm EDT
Duration: 1 Hour  Credits: 1 PDU/CDU  Cat B – Free PDU/CDU
Presented by: IIBA

The dramatic growth in mobile and wearable computing activities has led to a corresponding torrent of granular data that capture a wide variety of user behavior in the digital world.

Whether mobile users are communicating with others, posting or consuming digital content, alerting others to their location, purchasing goods or services, redeeming coupons or reacting to ads, they are creating a “digital trail.” Compounding this data generation is the imminent adoption and usage of different kinds of wearable computing devices.

Such digital trace data on human interaction and activity lends itself to deeper explanatory and predictive models in the realm of customer analytics.

Anindya Ghose (LinkedIn profile) will discuss how to measure and quantify the value created from the use of apps and advertising on mobile devices and their integration with wearable computing devices, in the course of meeting some strategic goals and tactical issues for firms.

A key goal is to gain a better understanding of the “mobile shopper” using tools from business analytics that combine statistical and econometric modeling with randomized experiments “in the wild”.

3 learning points:

1. Understanding audience behavior and advertising effectiveness on mobile devices
2. Understanding how consumers respond to geo targeting and geo fencing strategies using smart phone technologies.
3. Exploring the implications of wearable computing devices on marketing.

This webinar will cover several projects that Anindya has undertaken in multiple countries in Asia and Europe as well as discuss the state of the art knowledge in this space.

Presenter: Anindya Ghose

PDU Category B (PMBOK 5) documentation details:
Process Groups: Planning Executing
Knowledge Areas: 5 – Scope 6 – Time 10 – Communications

• 4.2 Develop Project Management Plan
• 5.2 Collect Requirements
• 5.3 Define Scope
• 10.2 Manage Communications

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for IIBA: Mobile and Wearable Computing: Using Data Analytics to Understand the Mobile Shopper