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Live Webinar September 3rd, 2014 12:00 pm – 1:00 pm EDT
Webinar Duration: 1 Hour ea Credits: 1 Category C – Free PDUs
Presented by: HR.com

Is your organization facing two of today’s biggest recruitment problems:

  • Difficulty recruiting qualified candidates and
  • Having those qualified candidates whom you want to hire decline your job offer?

No matter how good your recruitment efforts are, they could always be better!

Your organization’s recruitment team must wear many hats: recruiter, marketeer, salesperson, detective, psychologist, social worker, nanny, negotiator, and PR person. Sound familiar?

 With the intense competition, your organization never has enough qualified and competent employees. Your choices are the Band-Aid approach: to curtail new business development, raid your competitors, pay outlandish salaries, premium fees, or signing bonuses or to develop a Strategic Marketing Model which involves and includes input from several departments and lots of people within your organization.

Learn how to strategically and creatively recruit more qualified candidates at lower recruitment costs and in a more timely manner.

Learn how to:

  1. Make the paradigm shift from recruiter to marketeer.
  2. Learn to apply a “recruitment is marketing” training model based on the proven principles of behavioral and marketing psychology and relationship strategies to better meet your recruitment objectives.
  3. Learn how to conduct an in-house Recruitment Audit to discover how to make the best use of available resources and create new ones.
  4. Learn to develop an arsenal of marketing strategies including a strategic recruitment and marketing plan – in writing – to better sell yourself and your organization. Fact: if a candidate doesn’t like you, he or she will not consider your organization.

Dr. Elliott B. Jaffa (Mindspring bio, LinkedIn profile) will take a magnifying glass to your budgeting and advertising; follow-up strategies: calling and telemarketing, mailing (yes, old fashioned snail mail), emailing, and texting; your brochure, public relations materials, and even your application form; and in-house programs,and internal recruitment.

Learn the power of conducting “captive audience” seminars and benefits of trade show training to stand out at your next job fair and convert your table or booth into a recruitment magnet.

This Session Takeaways:

  • Learn to develop a forma Marketing Plan in writing for your recruitment efforts.
  • Learn how to conduct an on-house Recruitment Audit to analyze what your organization has been doing up to now to apply your top three strengths to overcome your six weaknesses.
  • Develop a strategic recruitment and marketing plan to better “sell” your organization and your recruiters based on the principles of behavioral psychology and relationship strategies.

PDU Category C documentation details (for this conference):
Process Groups: Executing
Knowledge Areas: 9 – Human Resources

  • 9.1 Plan Human Resource Management
  • 9.2 Acquire Project Team

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for the Strategic & Creative Recruitment