Live Webinar November 5th, 2014 – 12:00 pm – 1:00 pm EST
Duration: 1 Hour Credits: 1 PDU Category C  – Free PDU
Presented by American Management Association (REP 1294)
Although the AMA is an REP this opportunity may not have a course number Contact the AMA for further information.

Gen Z – People born Between 1994 & 2010

Gen Z represents 23 million Americans born between 1994 and 2010. Having grown up post 9/11, in the wake of the great recession, Gen Z is an emerging group that your entire company needs to understand, from HR to marketing.

This digitally native generation has never known a world without the internet.

Soon this generation will start to seize entry-level positions at companies worldwide and have different behaviors, needs and work styles than older generations.

Dan Schawbel has spent the past year learning about Gen Z through a global research study which spanned across the world, from America to China to South Africa.

The first of its kind, the study sought to understand the implications of this generation from both a workplace and consumer perspective.

Dan found that while Gen Y is more optimistic, Gen Z is realistic and has a strong sense of career management, philanthropy and entrepreneurship.

Join Dan as he explores:

• Ways that they are different than Gen Y’s, Gen X’s and boomers and how to best connect with them.
• Their workplace preferences, values and career goals.
• How to best sell to Gen Z and what changes you need to make in your organization to best serve them.

This self-sufficient and tech savvy generation also pose new threats and opportunities for managers, marketers and HR professionals.

NOTE: We encourage you to register even if you are unable to attend live; you’ll receive replay information following the event.

Presenter: Dan Schawbel (LinkedIn profile) is a Managing Partner of Millennial Branding, a Gen Y research/consulting firm and author of the #1 international bestselling book, Me 2.0. this webinar is based on his latest book Promote Yourself: The New Rules For Career Success. He is a columnist at both TIME and Forbes, and has been featured in numerous publications and magazines.

PDU Category C documentation details
Process Groups: Executing
Knowledge Areas: 9 – Human Resources

• 9.1 Plan Human Resource Management
• 9.2 Acquire Project Team
• 9.3 Develop Project Team
• 9.4  Manage Project Team

As a Category C “Self Directed Learning Activity” remember to document your learning experience and its relationship to project management for your “PDU Audit Trail Folder”

Click to register for Generation Z: Understanding The Next Generation of Worker & Consumer