Live Webinar March 10th, 2015 4:00 PM – 5:00 PM EDT
Duration: 1 Hour Credits: 1 PDU Category C Free
Presented by : O’Reilly Webcasts

It’s All About Risk Vs. Confidence!

The business world constantly worries about risk. And to reassure themselves, business leaders ask for any sort of proof that an idea is going to be a good investment.

Cue the numbers come marching past. Numbers seem to represent “reliable knowledge.”

Business leaders look askance at words, stories, and descriptions—these seem to be open to interpretation. Unreliable. Not worth the time to gather. And thus many organizations go about their business half-informed.

The human half of the picture is missing. Practical empathy helps fill in the missing knowledge. It leads to even greater confidence and clarity of direction!

In this webcast you will learn:

• The valuable way to practice empathy, and it goes far beyond being a hot buzzword
• If your org does not embrace the human side of the picture very well, you’ll learn how to persuade those around you to explore empathetic mindset
• Learn how traditional interviewing for needs, preferences, and opinions don’t go deep enough to build empathy.

Presenters:

Indi Young (LinkedIn profile, @indiyoung)  author of Mental Models: Aligning Design Strategy with Human Behavior helps teams with person-focused research, design strategy, interaction flow, communications, and information architecture. She was a founder of Adaptive Path, the San Francisco experience design agency and writes articles, conducts workshops and webinars, and speaks about the importance of pushing the boundaries of your perspective. Make sure to check out her “Blog”.

Presenter: Lou Rosenfeld (bio) is the author of the best-selling Books Information Architecture for the World Wide Web: Designing Large-Scale Web Sites and Search Analytics for Your Site: Conversations with Your Customers ), Lou is also founder of Rosenfeld Media, co-founder of the annual Information Architecture Summit, and the Information Architecture Institute

PDU Category C (PMBOK 5) documentation details:
Process Groups: Initiating & Executing, Planning
Knowledge Areas: 11 – Risk

• 11.1 Plan Risk Management
• 11.2 Identify Risks
• 11.3 Perform Qualitative Risk Analysis
• 11.5 Plan Risk Responses

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Risk Vs. Confidence: Balancing Science With Person-Focused Research