Live Webinar May 19th, 2015 1:00 PM – 2:00 PM EDT
Duration: 1 Hour Credits: 1 PDU Category C Free
Presented by : O’Reilly

There is a digital transformation underway powered, in part, by the adoption of mobile. In this shifting landscape of increasingly fickle and distracted consumers, maintaining competitive advantage is more important than ever.

Competitive positioning is a relative art, defined differently for every business. But what’s absolute is the science of digital customer experience and human behavior.

• A 500 millisecond delay results in significant user frustration
• A 250 millisecond difference in user experience between competitors is all it takes to create advantage (or loss)

The reality is that faster pages drive higher engagement, but getting there takes comparative vigilance and constant feedback to development and digital teams.

So what signals should you watch to stay ahead? How can you create meaningful comparisons to other web and mobile experiences? Tune in for ideas you can use to out-maneuver your digital competitors with front-end performance intelligence, like:

• Comparative page construction analysis
• Objectively evaluating feature performance
• How to benchmark third-party component performance
• A/B testing dev and prod
• Understanding geographic differences

Presenters:

Aaron Rudger (LinkedIn profile, @arudger) Senior Product Marketing Manager Keynote, Aaron leads the product vision, strategy and evangelization for industry leading web and mobile monitoring solutions. Prior to Keynote Systems, Aaron held key marketing positions at Right90, BMC Software, Remedy Corporation and iPrint.com. Aaron is also a frequent speaker at industry events.

Stephen Feloney (LinkedIn profile) Director of Products Keynote,  is charged with leading the product planning and product management activities for  first analytics product, Digital Performance Intelligence platform. Previously, he was Director of Products at Appcelerator, where he focused on mobile development projects for enterprises. He was also Director of Products at HP Software, where he oversaw HP Performance Center, the market leading product suite in performance testing.

PDU Category C (PMBOK 5) documentation details:
Process Groups: Executing
Knowledge Areas: 4- Integration 5 – Scope 8 – Quality

• 4.3 Direct and Manage Project Work
• 5.3 Define Scope
• 8.1 Plan Quality Management
• 8.2 Perform Quality Assurance

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Performance Intelligence Is A Competitive Advantage