Live Webinar September 3rd 2015, 9:00 am – 10:00 am EDT or
Live Webinar September 3rd, 2015, 12:00 pm – 1:00 pm EDT
Duration:1 hour Webcast – Up to 1 Category C PDU – Free PDU
Hosted By: Gartner Webinars

Journey maps are a powerful technique for ensuring you create the right systems and experiences.

Traditionally used in marketing, they are now being used to design user and customer experiences.

But in a world of ecosystems and digital business, they can play an even more important role.

In this webinar we introduce and discuss three types of journey maps and illustrate how you can benefit from leveraging them.

Discussion Topics:

• How to use journey maps to help deliver the productivity your employees need
• How to deliver customer experiences that delight
• How to identify business moments, and evaluate business risks and opportunities

Presenters:  

Cathleen E. Blanton, (LinkedIn profile) Research VP

Mark McGregor,  (LinkedIn profile) Research Director  is author of the bestseller of Thinking of People-centric Process Management? Ask the Smart Questions and Thrive!: How to Succeed in the Age of the Customer. Mark McGregor speaks, writes and coaches all over the world. He is passionate about continuously finding new ways to help people “Think Differently” and to achieve greater success.

PDU Category C (PMBOK 5) documentation details:
Process Groups: Initiating, Planning
Knowledge Areas: 4 – Integration 5 – Scope

• 4.2 Develop Project Management Plan
• 5.2 Collect Requirements
• 5.3 Define Scope

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Three Journey Maps To Help Maximize Digital Business Opportunities