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Live Webinar October 21st, 2015 – 4:00 pm to 5:00 pm EDT
Presented by:  Human Capital Institute
Webinar Duration: 1 Hour Credits: 1 Category C PDU – Free PDU

What Does Employer Brand Say About You?

Can investing in an employer brand pay off in higher awareness among job seekers, better quality candidates and lower recruiting costs?

Kate & HCI believe so!

In fact, chances are if you aren’t investing in your corporate reputation—no matter the size of your organization—you’re falling behind your competition.

If you don’t manage your reputation,
Someone else will write the story for you!

Join Katie Williams (LinkedIn profile) Senior Marketing Programs Manager, Glassdoor for “The Business Case for Employer Branding” and learn how to justify investing in your corporate reputation and measure the ROI of your efforts.

Key Takeaways:

  • How a strong employer brand attracts not only more job candidates but better qualified ones
  • The impact of a poor employer brand, from declined job offers to higher cost-per-hire
  • Examples of actual cost savings attributable to employer branding
  • Advantages of building out your Glassdoor profile to build awareness and offer the “employer perspective” to job seekers

PDU Category C (PMBOK 5) documentation details
Process Groups: Executing
Knowledge Areas: 9 – Human Resources

  • 9.1 Plan Human Resource Management
  • 9.2 Acquire Project Team
  • 9.3 Develop Project Team
  • 9.4  Manage Project Team

As a Category C “Self Directed Learning Activity” remember to document your learning experience and its relationship to project management for your “PDU Audit Trail Folder”

Note: SHRM has pre-approved this webcast for 1 Professional Development Credits (PDCs)

Click to register for The Business Case For Employer Branding