Live Webinar December 9th, 2015 1:00 pm – 2:00 pm EDT
Webinar Duration: 1 Hour ea Credits: 1 Category A – Free PDUs
Presented by: Modern Analyst

NOTE: We have listed this as a Category A as the provider has stated that this session is ** Eligible for PDUs, CDUs. ** This most likely will be a category A presentation presented by Diversified Business Communications (Rep #1811 – parent company). More Information will be available will be available at the end of the session.

Analysts need a quick and easy way to analyze complex data sets and measure ROI quickly.

At Bunchball, the Director of Analytics & Insight faced a similar challenge trying to build data models to measure client engagement.

In this webinar, hear Keith Conley, Director, Analytics & Insight at Bunchball, discuss the 5 secrets of how they use Alteryx and Tableau to combine loyalty and engagement data with client, sales and attribute data to show the impact they are having on client ROI.

See how Bunchball enhanced how they analyze and communicate their impact on client ROI and empowered their analysts with:

• Easy blending of customer information from multiple data sources to determine what marketing programs are driving the highest value customers
• Repeatable and scalable data blending workflows, resulting in efficient data analytics across multiple projects
• A way to present results visually so business users can easily spot key insights .

Presenters:

Keith Conley (LinkedIn profile) Director, Analytics & Insight Bunchball, has been instrumental in defining the value proposition and proving the business impact of gamification. Keith aligns digital strategy with technical implementation and provides pathways to optimization to ensure clients fully realize the benefits of their gamification initiatives. Previously, Keith served as a communications strategist & an analytics manager. In these roles, he generated attitudinal and behavioral measurement plans and guided global and/or national branding and direct advertising initiatives for a variety of firms, including Microsoft, HP, Wells Fargo, the NCAA and Palm, Inc.

Maimoona Block (LinkedIn profile) Alliance Marketing Alteryx , is an Alliance Marketing Manager at Alteryx and is focused on understanding the challenges line-of-business analysts face – with the ultimate goal of helping them find solutions to their analytic problems leveraging Alteryx and Alteryx technology partners.

Click to register for 5 Secrets Of Blending Customer Data For The ROI-Driven Analyst