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Live Webinar February 4th, 2016 – 1:00 pm to 2:00 pm EST
Presented by:  Human Capital Institute
Webinar Duration: 1 Hour Credits: 1 Category C PDU – Free PDU

Balancing The Employment & Consumer Brands

Balancing the employment brand with the consumer brand is not an easy order as it requires a dedication to being true to your collective ambition  and  a commitment to help talent reach individual aspirations.

Estela Vazquez Perez, (LinkedIn profile) Director of Employment Brand at RBC®, one of the top five megabanks in the world, was able to take the definition of a brand and ensure that business and human resources leaders were able to articulate brand implications in designing reputation management, brand development and employee experiences that support sustainment of their high-performing organizational culture.

This webcast will provide HCI members with the key first steps needed to take employment brand beyond the buzzwords and into the action plan for business, brand, and people strategies.

  • Can you truly, deeply and madly be different?
    • Implications sponsoring the compelling differentiators for employment brand development.
  • Do you have what it takes to make that promise?
    • Employee experiences that support sustainment of high-performing organizational culture.
  • Not so fast on the fun creative concepts?
    • Draft reputation management briefings for internal communications and Recruitment Marketing Strategies and your advertising agency.

PDU Category C (PMBOK 5) documentation details
Process Groups: Executing
Knowledge Areas: 9 – Human Resources

  • 9.1 Plan Human Resource Management
  • 9.2 Acquire Project Team
  • 9.3 Develop Project Team
  • 9.4  Manage Project Team

As a Category C “Self Directed Learning Activity” remember to document your learning experience and its relationship to project management for your “PDU Audit Trail Folder”

Note: SHRM has pre-approved this webcast for 1 Professional Development Credits (PDCs)

Click to register for:
Employment Brand’s Influence In Business & People Strategies

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Technical Project Management Leadership Strategic & Business Management