Live Webinar September 1st, 2016 2:00 pm – 3:00 pm EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Customer analytics is a high priority for almost every organization, but organizations often get into the rut of thinking customer analytics is about segmentation strategies for acquisition, cross-sell and retention.

Although valuable, in limiting their thinking to these segmentation strategies, organizations are missing opportunities, as some of the most innovative and significant customer experiences are driven by other types of customer analysis.

Join Gareth Herschel (LinkedIn profile, Gartner bio) as he discusses how, based on over a hundred different examples of customer analysis, Gartner identified six different styles of customer analysis that can be relevant to almost every organization.

Executives responsible for customer strategy or analysis should learn from thought leaders in multiple industries about other styles of analysis. And consider how these best practices might be applied to their own organization.

Discussion Topics:

• The six styles of customer analytics
• How to prioritize them for your needs and organization

Click to register for:
The Six Styles Of Customer Analytics

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