Live Webinar September 6th, 2016, 11:00 am – 12:00 pm  EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Gartner’s original prediction that the term “Big Data” would become meaningless by 2020 was actually a bit off – it’s largely useless already for differentiating products and solutions in most areas today, and customers are hearing identical terminology with little meaning or differentiation from most vendors in the space.

In this webinar Terilyn Palanca (LinkedIn profile, Gartner bio) Gartner Research Director will talk about what the term has come to mean today, where it should still be used, and where it should not.

Discussion Topics:

• Why is “Big Data” irrelevant as a differentiating term today
• What does “Big Data” really mean to buying organizations today
• How can I message and position my “Big Data” product or solution effectively

Click to register for:
What Big Data Means Today & How To Position Effectively

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