Think about your last shopping experience with Amazon. What made that experience so amazing? It was likely the fact that it was completely personalized to you. Your interests. Your favorite brands. Curated just for you, making it easy to decide and buy.

Consumers today not only expect a personalized experience while shopping, but they expect it in other interactions—including when they’re shopping for a new job. The challenge for talent acquisition leaders is how to design a personalized candidate experience that results in great hires.

Join Ted Nehrbas, (LinkedIn profile) Recruitment Marketing Specialist at SmashFly, to learn how you can nail your candidate experience using personalization and ultimately make better hires, faster.

Ted  is going to cover:

• Why personalization matters in recruitment marketing
• 4 strategies for incorporating personalization into your candidate experience
• How to use candidate personas, dynamic content and more to master personalization
• Metrics you need to track to see if your personalized candidate experience is working