Live Webinar – July 11th 2017 7:30 am – 8:30 am EDT
Live Webinar – July 11th 2017 12:30 PM – 1:30 PM BT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Association for Project Management – APM

Stakeholder communications can be complicated and challenging. However there are tools that can help to bring order and clarity to the process, enabling you to plan and deliver communications that are effective, efficient and evaluated.

The Government Communication Service (GCS) supports the work of 25 UK ministerial departments, 21 non-ministerial departments and over 300 agencies and other public bodies.

The purpose of the GCS is to deliver world-class public service communications. In this webinar, Jessica Pearce will talk about the approach used by government communicators to plan and deliver excellent stakeholder and internal communications campaigns.

When stakeholder communication is done well, its contribution to the success of projects and programmes can be profound.

In this webinar Jessica will share examples of what can happen when it is not done well, what to think about when planning stakeholder communications, and how audience insight can lead to highly effective communications.

There are a number of tools available to help you plan communications. Attendees will learn about the GCS approach to campaign planning using ‘OASIS’, a five step model designed to help make the planning process simpler and easier to remember.

Whether you are responsible for planning stakeholder engagement, are supported by a communications team, or want to improve your own stakeholder communications activities, tools such as OASIS can guide and inform your thinking.

Presenters:

Fran Bodley-Scott: (LinkedIn profile) A veteran marketing & communication consultant with many years experience  and founder of Marketing In Control, Fran specializes in customer retention and stakeholder engagement solutions. She’s been involved with projects throughout her career, ranging from product development to organisation change and business strategy implementation. Fran is an active member of the SEFG. She is a keen supporter of the PMO Flashmob and is also an active member of the APM Stakeholder Engagement Focus Group.

Jessica Pearce (LinkedIn profile) is head of the campaigns and strategy team in the Prime Minister’s Office. Jessica has worked at the heart of some of the country’s biggest communications challenges and directed some of the UK’s biggest public information campaigns of modern times, such as the EU referendum. Jessica also leads on communications’ effectiveness, from overseeing the government marketing spend, leading insight and research to the delivery of the annual Government Communications Plan.

Click to register for:
Improving The Effectiveness Of Communications

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