Yet, for the first time, trust in experts and CEOs have fallen behind on the 2017 Edelman Trust Barometer.

Today, consumers and candidates find friends and peers as more credible sources of information about a company.

As Ernest Hemingway once noted, “The best way to find out if you can trust somebody is to trust them.”

Companies today need to leverage one of the most powerful trust-building brand assets they have – their employees.

By empowering their team with an opportunity to do what comes naturally, sharing their voice, companies are laying a foundation of trust and transparency.

In this webcast, Shannon Seery (LinkedIn profile) Group VP, Strategy & Client Services, Symphony Talent will discuss how to build a culture of employee engagement that starts with building employee advocacy and trust on day one.

• Learn how to get employee advocates on-board, on-brand and excited.
• Realize the importance of building a measurable, incentive-driven advocacy program for motivation and engagement.
• Gather best practices on how to leverage storytelling, fueled through trust, to drive positive employee engagement.