Live Webinar October 11th, 2017 – 12:00 pm – 1:00 pm  EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: American Management Association (REP 1294)

Define Your Brand to Achieve the Future You Desire

The key reason that many women shy away from personal branding is the fear that they will be perceived as bragging, and will end up turning people off.

Every single day, you are presented with opportunities to shape the way people view you, and the question is: Are you taking advantage of them?

In this webcast, Dorie Clark a consultant, former presidential campaign spokesperson, and author of Reinventing You, With a New Preface: Define Your Brand, Imagine Your Future; will discuss the unique personal branding issues faced by women, and how female executives can cultivate their reputation as leaders.

Join Dorie as she explains how to:

• Identify the essence of your leadership brand
• Overcome the “likeability conundrum” that researchers have identified
• Enhance your executive presence
• Communicate with authority and authenticity
• Become known and respected in your field

We encourage you to register even if you are unable to attend live; you’ll receive replay information following the event.

Presenter: Dorie Clark (LinkedIn profile) is a marketing strategy consultant, professional speaker, and frequent contributor to HBR. An Adjunct Professor of Business Admin Duke University and a Visiting Professor for IE Business School in Madrid, Spain; she is the author of a number of books, including Reinventing You, With a New Preface: Define Your Brand, Imagine Your Future and her bestseller Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It , which was named the #1 Leadership Book of 2015 by Inc. magazine, and one of the Top 10 Business Books of the Year by Forbes. Her newest book is Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive , published by Harvard Business School Press. Cherck out  her website, DorieClark.com

Click to register for:
Personal Branding For Women Leaders

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