For years, much of the talk about how to engage, recruit, and retain has centered around Millennials, also known as Gen Y.

This group is now the largest cohort in the workforce but no longer are they the youngest. The oldest members of Gen Z are now entering the workforce, and with them come competencies, interests, and values which differ somewhat from Gen Y, even more so from Gen X, and even more so from Baby Boomers.

During this presentation, Steven Rothberg (LinkedIn profile) President and Founder, College Recruiter, will distinguish between differences which are generational versus age-based and then discuss strategies that leading employers are using to better engage with these young adults, the oldest of whom are entering college and, probably, your workplace.