Live Webinar January 17th, 2018, 11:00 am – 12:00 am EST
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Customer relationship management (CRM) drives the customer experience, which drives revenue and retention, which drives investment and innovation.

The technical trends identified in this report, including the rise of cloud deployments, API-centric architectures, AI and data-driven marketing analytics, will impact the way technical professionals architect, implement, design and deploy the next wave of CRM applications.

Join Chris Fletcher (LinkedIn profile, Gartner bio) Gartner Research Director as he discusses future trends in IT.

Discussion Topics:

• How to build and implement an effective marketing analytics architecture that will support the business and improve customer experience
• How to architect and manage a multi-cloud CRM/CX environment
• How to plan and prepare for API-centric architectures in enterprise applications in 2018
• What your team needs to do to be prepared

Click to register for:
How Analytics, APIs, & Cloud Will Drive CRM/CX In 2018

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