In her talk, based on her new book Rebel Talent, Francesca Gino, PhD (LinkedIn profile) will share insights on why the most successful among us break the rules, and how rebellion brings joy and meaning into our lives.

Rebels have a bad reputation.

We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement.

But in truth, rebels are also those among us who change the world for the better with their unconventional outlooks. Instead of clinging to what is safe and familiar, and falling back on routines and tradition, rebels defy the status quo.

Rebels Are Masters
Of Innovation & Reinvention, & They Have A Lot To Teach Us!

Francesca has spent more than a decade studying rebels at organizations around the world, from high-end boutiques in Italy’s fashion capital, to the World’s Best Restaurant, to a thriving fast food chain, to an award-winning computer animation studio.

In her work, she has identified leaders and employees who exemplify “Rebel Talent,” and whose examples we can all learn to embrace.

Whether you want to inspire others to action, build a business, or build more meaningful relationships, Rebel Talent will show you how to succeed — by breaking all the rules.