Fourth generation recruiting is about building relationships with talented people, which means leaders need AI, data, design and digital readiness in their organizations.

In this webcastBrand, People and Culture Strategist Estela Vazquez Perez, (LinkedIn profile) Director of Employment Brand at RBC®, will give you insights into talent scouting and relationship building.

Recruiters often find great people, but the organization is not ready to take them in or maybe that talent is uninterested in the recruiter’s offer.

Perhaps the offer is great and talented people get the perfect job, but then a bad experience interacting with the organization pushes them out earlier than desired.

Whatever the case, recruiters must make sure to have a strong narrative and full capability on your channels to nurture the relationship.

Forget about conversions and pipelines; that should be simply operational excellence and not a day-to-day challenge.

This session talks about one idea, ‘how to build relationships with talented people’ and use three lines of thought:

• Fourth generation recruiting: learn why your data, design and digital capability matter
• AI is required. You can’t do it all on your own. Explore great examples of AI to help you manage relationships with talent.
• Building amazing candidate experiences (journeys) to continue the conversation with candidates.​

Roadmap to success. So, you want to create a better candidate experience? Modern recruiting needs employer branding and marketing sciences.