Live Webinar September 12th, 2018 – 3:00 pm – 4:00 pm  EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: American Management Association (REP 1294)

Design has become the “it” word and a defining element that can differentiate your business in an increasingly competitive world.

In an economy of rapid commoditization, keeping the customer “front and center” has become the most important factor to include in the innovation equation in order to maintain brand loyalty.

Whether you’re talking about cars, toothbrushes, office space or even the creation of an organization’s culture … Design Thinking gives you the tools to innovate, faster and better, in a customer-centric approach.

In this “must attend” session, you’ll discover why Design Thinking has become the innovation method of choice across forward thinking industries and how best-in-class companies are applying it across their organizations.

You’ll also receive an overview of AMA’s Design Thinking course. including:

• Exposure to the 10-step Design Thinking process and why it’s so important in a disruptive economy
• How this rapid collaborative process can help you and your team generate more customer-focused solutions
• Steps you can take to integrate the process into your organization
• The realities of organizational culture, resistance to change and what you can do about it.

Presenter: Haywood Spangler, (LinkedIn profile) Ph.D., M.Div., Founder / Principal of Work & Think, LLC.  is a corporate consultant, a researcher, and an author. Haywood formerly interned as a biomedical ethicist at the University of Virginia Medical Center and was an instructor of business ethics at the University of Virginia McIntire School of Commerce. His Spangler Ethical Reasoning Assessment® (SERA®) is used across industries and around the world, enabling individuals to combine critical thinking and values to make complex decisions.

Click to register for:
How to Use Design Thinking to Innovate
Faster, Better & More Effectively

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