Live Webinar February 20th, 2019, 10:00 am – 11:00 am EST
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

CMOs are placing big bets that personalization will break through all the noise and clutter of branded messaging.

Most CMOs either have ambitious investment plans or are already spending on personalization-related tech and data platforms and staff.

Yet, some do not realize that if done incorrectly, personalization attempts can alienate customers and fail to achieve desired returns.

In this webinar, Alex De Fursac Gash (LinkedIn profile) Gartner Advisor Director reveals how brands are rethinking personalization to achieve far better business results.

Discussion Topics:

• The proven, data-driven business case for tailored help personalization with real-world examples
• A framework for building impactful personalized messages
• Key data points that can amplify your personalization results

Click to register for:
Rethink Personalization For Maximum Impact

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