Live Webinar October 22nd, 2019 – 1:00 pm to 2:00 pm EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Human Capital Institute

There are three core elements of a recruitment marketing strategy that talent acquisition professionals must use, and just as importantly, utilize an employer brand that helps the organization recruit top talent.

In this webcast, Cindy McGregor (LinkedIn profile) will first explore how to curate the content that candidates want. Attracting and nurturing the right talent is crucial, as unemployment is at an all-time low in the last decade, and so employee-based content is a gamechanger.

Cindy will then discuss exposure to your employer brand. Job seekers are smart researchers, and they have an inner desire to know why they should choose a particular company as their next employer. They have criteria, and want to know if employers can walk the walk.

Then Cindy will also describe how to stop wasting time and start saving money by no longer sifting through talent profiles that will never, ever fit the skills and experience to do the job. The result: more time to focus on the importance of the employer brand and better recruitment marketing strategy for your organization.

Note:

SHRM has pre-approved this webcast for 1 General recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through the HR Certification Institute.

SHRM has pre-approved this webcast for 1 Professional Development Credits (PDCs) toward SHRM-CP℠ or SHRM-SCP℠ Certifications.

Click to register for:
The Recruitment Marketing Strategy & Employer Brand
That Will Build Your Company’s Future Talent

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