Live Webinar April 13th, 2021, 11:00 PM – 12:00 AM EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

In the quest for scale, many providers design their marketing strategies to target a broad buying audience with an optimistic view of the customer journey.

While this approach will work for some prospects and customers, it is often suboptimal. Gartner research into enterprises’ tech-buying behavior consistently reveals significant differences driven by common customer situations and behaviors.

Understanding the most common occurrences can enable improved results, without sacrificing scale.

In this webinar Todd Berkowitz (LinkedIn profile, Gartner bio) Gartner Practice Vice President, Christy Ferguson (LinkedIn profile, Gartner bio) Gartner VP Analyst  & Hank Barnes (LinkedIn profile, Gartner bio)  Gartner Distinguished VP Analyst; examine rich customer insights to make the case for this more innovative approach.

You will also get practical advice on how to use situations and behaviors to refine Account-based Marketing programs.

Discussion Topics:

• Explore common customer situations and behaviors that influence tech-buying behaviors
• Identify a more innovative approach to improve results without sacrificing scale
• Practical advice to refine account-based marketing programs

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Customer Situations & Behaviors Drive Market Success (AEST)

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