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Live Webinar June 9th, 2021 – 2:00 pm to 3:00 pm EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Human Capital Institute

Is diversity and inclusion a priority for your company?

If so, diversity-focused recruitment marketing is a must. An important part of any diversity recruiting strategy, recruitment marketing helps employers communicate their employer value proposition in a way that resonates with women and underrepresented candidates.

Despite the importance, many companies still struggle to pair employer branding, recruitment marketing, and community outreach in a way that supports diversity recruitment goals.

In this webinar, Romy Newman, (LinkedIn profile) the co-founder of Fairygodboss, will walk you through new research, tried and true strategies, and share examples on how to use recruitment marketing to support your diversity recruiting goals.

More specifically, you’ll learn:

  1. Why recruitment marketing activities need to be tailored to meet diversity goals
  2. How top companies use recruitment marketing to attract diverse candidates
  3. How to pair recruitment marketing with employer branding, community outreach, and diversity recruitment
  4. New research that shows what companies are doing to attract underrepresented talent — and what’s working

Note:

SHRM has pre-approved this webcast for 1 General recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through the HR Certification Institute.

SHRM has pre-approved this webcast for 1 Professional Development Credits (PDCs) towards SHRM-CP℠ or SHRM-SCP℠ Certifications.

Click to register for:
Achieving Diversity Recruiting Goals Through Recruitment Marketing

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