Live Webinar July 20th, 2021, 2:00 pm – 3:00 pm EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Apple and Google’s new privacy policies are causing significant challenges for digital marketing executives.

The changes can substantially limit or eliminate the core, foundational data pipelines that fuel digital marketing.

In this webinar Eric Schmitt (LinkedIn profile, Gartner bio) Gartner Sr Director Analyst looks at the steps that chief marketing officers and digital marketing executives should take to deal with the impact of these new privacy policies both right now and over the long term.

Discussion Topics:

• The impact of Apple’s and Google’s privacy and identity updates on marketers
• How Gartner provides guidance to CMOs and digital marketing executives
• Build a resilient advertising strategy to navigate overlapping and cascading changes

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Will Your Advertising Strategy Survive Privacy & Cookie Changes?

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