Live Webinar August 30th, 2021 12:00 pm – 1:00 pm EDT
Activity Type: Education – Course or Training 1 PDU – Free
Provider:  HBR – Harvard Business Review

Many business leaders assume that customer data can provide a company an unbeatable competitive edge.

The more customers you have, the more data you gather. That data informs better products, attracting more customers, and ultimately marginalizing competitors.

However, it often doesn’t work this way. While new developments in machine learning and algorithms make data-enabled learning much more powerful than the customer insights of the past, they don’t assure defensible barriers.

But under the right conditions, customer data can help a company build competitive advantage.

Andrei Hagiu, (LinkedIn profile) an associate professor of information systems at Boston University’s Questrom School of Business and an expert on business analytics and platform businesses—will lead a live, interactive HBR video webinar on leveraging data to create competitive advantage.

Hagiu will discuss:

• Building moats and creating competitive advantage with data-enabled learning
• How best to use customer data to add value
• The limits and drawbacks of relying on data-enabled learning, and the importance of regular network effects
• Why businesses should incorporate proprietary customer data in product design
• What the future looks like for customer data analysis

Click to register for:
When Data Creates A Competitive Advantage (& When it Doesn’t)

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