Live Webinar September 27th, 2021, 11:00 am – 12:00 pm EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

User experience, a critical component for customers, matters more than ever. Yet, many software providers continue to prioritize investments in features that appeal to buying teams over experiences that appeal to users, focusing on where they perceive the power.

Trends like SaaS, product-led growth and the democratization of IT distribute power broadly and drive continuous software evaluation and decision cycles.

Vendors that miss this shift increase their risk of churn and slower-than-planned adoption as they ignore the voice of the user.

In this webinar Craig Roth (LinkedIn profile, Gartner bio) Gartner VP Analyst & Jeff Chamberlain (LinkedIn profile, Gartner bio) Gartner Sr Director Analyst; shares new research from Gartner into users’ behaviors and how they express their voice through direct acquisition, adoption, and influence.

Find out how software providers can adapt their user-focused hearing and response mechanisms to win the continuous evaluation cycle and drive high-value adoption.

Discussion Topics:

• Leverage the 5 user archetypes to drive high-value adoption
• Reduce churn by mitigating the influence of detractor behaviors on renewals
• Improve your user experience competency by cultivating the voice of the user

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
3 Ways Users Influence A Continuous Software Evaluation Cycle

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