Live Webinar December 9th, 2021 12:00 pm – 1:00 pm EST
Activity Type: Education – Course or Training 1 PDU – Free
Provider:  HBR – Harvard Business Review

U.S. software firms are the most successful companies of the 21st century. As the tech industry booms, executives are looking to grow in foreign markets.

Europe is the default first stop for good reason: a well-run software-as-a-service (SaaS) company at IPO derives about 30% of its global revenue from the region.

Transporting an already-successful U.S. model to Europe should be relatively straightforward. Nonetheless, even strong companies often make an awful mess of it.

Stephen McIntyre, (LinkedIn profile) an expert in U.S. to Europe expansion, will lead an HBR audio webinar highlighting critical elements for an effective entry into the European market.

Stephen will discuss:

• How to know when to expand into Europe
• Mistakes when hiring senior leadership and best practices for getting it right
• How the actions of the CEO and other leaders play such a large role in developing a company abroad
• Why international expansion requires more effort and focus than many executives presume

Like so many aspects of business operations, COVID-19 has significantly altered how companies globalize. Amongst this changing, uncertain business climate, organizations must be measured and deliberate when dealing with expansion into Europe.

Click to register for:
What U.S. Startups Get Wrong About Expanding Into Europe

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