Live Webinar January 11th, 2022 12:00 pm – 1:00 pm EST
Activity Type: Education – Course or Training 1 PDU – Free
Provider:  HBR – Harvard Business Review

As your company develops a market expansion strategy, what’s the best way to evaluate different global opportunities and determine which opportunities make the most sense to pursue?

It can be tempting to focus on the largest markets, but this approach fails to consider the nuances and risks of particular markets and doesn’t consider important factors that are most likely to contribute to success, or failure.

Nataly Kelly (LinkedIn profile) HubSpot VP of Localization will describe the MARACA framework her company developed to target its global expansion strategy.

MARACA consists of:

• MA = market availability, which is the size of the opportunity in a market
• RA = real-time analytics on how the company is performing in a market
• CA = customer addressability, which is the fit of a company’s offerings in a market

Nataly will describe each metric in the MARACA framework and will discuss how to use this framework to objectively score and assess each market opportunity on a micro level.

She will share practical examples of how HubSpot and other organizations are using this model to target their expansion decisions, guide longer-term investments, and drive future growth.

For organizations that are evaluating global expansion opportunities and are debating which markets to prioritize, join Nataly Kelly and HBR for insights on a proven, data-driven framework to effectively target your global expansion.

Click to register for:
How To Develop A Targeted Market Expansion Strategy

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